NGAIO MCCREADIE

CURRICULUM VITAE

 

Introduction

HELLO,

My name is Ngaio McCreadie (née Pardon), I am a multi-disciplinary communications executive with a depth of experience working for world class brands and advertising agencies in the United Kingdom, New Zealand, Singapore and Australia. Roles have spanned business leadership, high level administration, brand strategy, global account management, marketing, production, talent and operations - extending to executive and board level appointments.

 
 

TESTIMONIALS

With the Amplify business growing across the globe and scaling at pace the directors felt it was prudent to explore external advice and guidance on the operational side of our business. From the first day of being with us, you could feel the breadth of experience that Ngaio has gained across her successful career, offering insight and intelligence.

Ngaio found the perfect balance and approach, working across all levels of the business, collaborating and investigative, whilst at the same time provoking and challenging. Ngaio built and evolved on what was great, whilst questioning, and ultimately setting out solutions to what wasn’t. We would have Ngaio back in a heartbeat.
— Lee Avery, CHIEF OPERATIONS OFFICER
Ngaio has meticulous attention to detail, is fiercely organised and a strong articulate communicator. With her Antipodean charm she manages to build strong relationships with everyone from the mail room to the C-Suite.
— Susie Douglas, Chief Production Officer
I’ve never met anyone as good, ever. And I mean right up to the top, CEO level.
— Jason Gonsalves, Chief Strategy Officer
Disarmingly strategic and in possession of a taste and standard for creative that rivals my own.
— David Kolbusz, Chief Creative Officer
Commands a room and drives an agenda, an absolute force of nature.
— Tomas Marcenaro, Chief Marketing Officer
She is fearless. Firm, structured, no nonsense and with huge integrity as a person.
— Davud Karbassioun, Chief Production Officer
Ngaio has watertight financial acumen, effective powers of persuasion and an ability to think ‘marketing’ better than any CMO.
— Brent Smart, CHIEF EXECUTIVE OFFICER
Just write down all the superlatives you can think of.
— Jonathan Bottomley, Chief Strategy Officer


 

WORK HISTORY

KING’S ELY, CAMBRIDGESHIRE

2025 - 2026
Clinic Administrator / Healthcare Assistant

AMPLIFY, LONDON

2024 - 2025
Operations Consultant (fixed term)

Larchmont, New Zealand

2020 - 2024
Founder, Managing Director / Executive Producer

72andSunny, Australia & Singapore

2016 - 2019
Partner, Head of Talent and Operations

Bassike, Australia

2015
Head of Marketing (maternity leave cover)

BBH, London & Singapore

2005 - 2014
Partner, Strategic Business Lead

Colenso BBDO, New Zealand

2003 - 2004
Brand Strategist, Senior Account Director

Publicis Mojo, New Zealand

2001 - 2002
Account Director, Consumer Insights Director


AWARDS

The Won Report - ranked top 5 globally
Cannes Lions
D&AD
Global Effies
Clio Awards
British Arrows
Webby Awards
Campaign Big
Axis Awards
One Show
FWA Site of the Year


EDUCATION

Massey University
Diploma of Arts - Sociology, Media Studies, Psychology.

Auckland University of Technology
Certificate in Graphic Design

Rangitoto College
University entrance