Introduction
HELLO,
My name is Ngaio McCreadie (née Pardon), I am a multi-disciplinary communications executive with a depth of experience working for world class brands and advertising agencies in the United Kingdom, New Zealand, Singapore and Australia. Roles have spanned business leadership, brand strategy, global account management, marketing, production, talent and operations - extending to executive and board level appointments.
TESTIMONIALS
“I’ve never met anyone as good, ever. And I mean right up to the top, CEO level.”
“Disarmingly strategic and in possession of a taste and standard for creative that rivals my own.”
“Commands a room and drives an agenda, an absolute force of nature.”
“She is fearless. Firm, structured, no nonsense and with huge integrity as a person.”
“Ngaio has watertight financial acumen, effective powers of persuasion and an ability to think ‘marketing’ better than any CMO.”
“Just write down all the superlatives you can think of. ”
“Ngaio has real authority because she is 100% on top of things and will make the right decisions. Real strategic sharpness and creative judgement. ”
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WORK HISTORY
Larchmont, New Zealand
2020 - 2024
Founder, Managing Director / Executive Producer
72andSunny, Australia & Singapore
2016 - 2019
Partner, Head of Talent and Operations
Bassike, Australia
2015
Head of Marketing (maternity leave cover)
BBH, London & Singapore
2005 - 2014
Partner, Strategic Business Lead
Colenso BBDO, New Zealand
2003 - 2004
Brand Strategist, Senior Account Director
Publicis Mojo, New Zealand
2001 - 2002
Account Director, Consumer Insights Director
AWARDS
The Won Report - ranked top 5 globally
Cannes Lions
D&AD
Global Effies
Clio Awards
British Arrows
Webby Awards
Campaign Big
Axis Awards
One Show
FWA Site of the Year
EDUCATION
Massey University
Diploma of Arts - Sociology, Media Studies, Psychology.
Auckland University of Technology
Certificate in Graphic Design
Rangitoto College
University entrance